A large body of evidence suggests that behavioral biases, such as limited attention or loss aversion, can cause people to make choices that do not always enhance their welfare. IPA uses insights from behavioral economics to develop, rigorously evaluate, and scale products and product features that help low- to moderate-income households lead healthier financial lives. IPA has carried out behavioral economic research in Peru, Rwanda, the United States, and other countries.


Despite good intentions, people often make less-than-optimal financial choices. In this series, we match insights from our global research in behavioral economics with specific financial service...