By Kyle Holloway, Rebecca Rouse, and William Cook
Editors note: This blog is a cross-post from the CGAP blog
As mobile money products continue to expand within emerging markets, effective, pro-poor pricing for transferring small amounts of money will be important to mobile money’s success in bringing new users into the formal financial system.
Effectively targeted and appropriate pricing is critical to sustaining profitable models to deliver financial services to the poor. For customers, high fees and unclear or confusing pricing information are often cited as barriers...