Media Coverage
Yale University
July 30, 2021

Yale University's School of Management features their research in collaboration with IPA and Stanford University to NORMalize mask-wearing in Bangladesh. The article outlines how the approach is currently being scaled up across South Asia and beyond with the help of local partners. Mushfiq Mobarak talks about how these partners helped to reach rural communities in Bangladesh and IPA Policy Manager  Jose Pinilla peaks on efforts to expand the model in Latina America, with initiatives in Mexico, Uruguay, and Peru.

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