Media Coverage
January 13, 2022
An article from T the Yale School of Management covers the expansion of efforts, originating an IPA study in Bangladesh to boost community mask-wearing through a four-part behavioral intervention. Several million dollars of new grants, based on the strength of the findings, are being used to further the understanding of COVID-spread mitigation, but also to test if the model can be used to expand vaccine delivery in rural parts of India and Sierra Leone.
Media Coverage
January 13, 2022
In an article about effective mask use as Omnicron continues to spread, International Business Times cites an IPA study in Bangladesh which "found that surgical masks were 95% better at filtering out virus particles compared to cloth masks, which only filtered 37% of infectious particles."
Media Coverage
December 01, 2021
A New York Times article on the state of continuing mask use cites an IPA study in Bangladesh that found supporting community mask-wearing reduced COVID-19 cases.
Media Coverage
October 29, 2021
The Atlantic references an IPA study in Bangladesh, "considered one of the most rigorous to date to tackle masking," in an article on the effectiveness of surgical masks compared to cloth masks in preventing COVID-19.
Media Coverage
October 29, 2021
CNBC cites IPA research in an article on why surgical masks work better than cloth masks to prevent the spread of COVID-19.
Media Coverage
October 29, 2021
Consumer Reports includes an IPA study in Bangladesh among research demonstrating surgical masks as more effective for COVID-19 protection.
Media Coverage
September 30, 2021
The Dhaka Tribune reports on IPA's study of more than 340,000 people across 600 villages in Bangladesh that demonstrated the effectiveness of masks—particularly surgical masks—in preventing the spread of COVID-19. The findings of this evaluation, the largest of its kind, may help inform the COVID response across Asia, Africa, and Latin America.
Media Coverage
September 30, 2021
NBC News highlights IPA's large-scale study on mask-wearing in Bangladesh that points to the importance of masks in reducing COVID-19 infections.
Media Coverage
September 30, 2021
The Economist features a study in Bangladesh on the impact of promoting and facilitating mask-wearing to prevent transmission of COVID-19. In this program, increased mask use (particularly of surgical masks) reduced symptomatic infections. Similar interventions are being scaled up across South Asia, a region has been hit hard by the virus.
Media Coverage
September 30, 2021
The Atlantic's Derek Thompson writes on the more broadly applicable results of a community mask-wearing study in Bangladesh and what did and didn't work to encourage people to wear masks.
Media Coverage
September 30, 2021
Researchers Jason Abaluck, Laura H. Kwong, and Stephen P. Luby write in The New York Times on what a study in Bangladesh affirms about the importance of wearing masks to prevent COVID-19.
Media Coverage
September 30, 2021
In The Washington Post, Ahmed Mushfiq Mobarak, Ashley Styczynski, and Heidi McAnnally-Linz describe the research and findings of the first large-scale study on mask-wearing and what it can teach us about curbing the global spread of COVID-19.
IPA Logo
Press Release
September 01, 2021
New study is the first randomized trial to show that wearing masks reduces COVID-19 in a real-world setting. 
Media Coverage
August 31, 2021
NPR's Goats and Soda blog tells the story behind IPA's work in Bangladesh to NORMalize mask-wearing, reflecting on how this research could potentially help inform COVID-19 prevention efforts in the U.S.
Media Coverage
July 30, 2021
Yale University's School of Management features their research in collaboration with IPA and Stanford University to NORMalize mask-wearing in Bangladesh.

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