The Challenge: Malaria is a leading cause of death in much of the developing world
Each year there are about 250 million clinical cases of malaria that cause close to 1 million deaths globally. But malaria is both preventable and curable. Insecticide-treated nets (ITNs), also referred to as bed nets, represent an effective way to reduce the prevalence of malaria in a community by protecting residents sleeping under them from being bitten by infected mosquitoes, yet there must be greater coverage, universal even, to lead to sustained reduction.
Karlan and Appel combine behavioral economics with worldwide field research that takes them into villages across Africa, India, South America, and the Philippines, where economic theory collides with real life.