This study provides experimental evidence about the barriers to adoption of formal savings in Africa. In collaboration with a large commercial bank, I conduct an experiment designed to measure the relative importance of convenience and information on the adoption of formal savings. When individuals can open an account at their place of business they are much more likely to open an account. Novel information about the benefits of savings has a slight but insignificant negative effect on account opening. While over half (55%) of individuals report an interest in opening an account when initially approached, only 2% of individuals are using the accounts 2 months later. I explore several potential explanations between individuals’ selfreports of interest in the accounts and their later behavior. I argue that individuals’ behavior in the experiment is consistent with social pressure to conform to the encouragement to open an account and some projection bias in predicting their future behavior. The results illustrate that for individuals struggling to save, encouraging enrollment in formal finance may be less effective than tools which help individuals follow-through with self-reported savings intentions.
April 01, 2012