Professor Anderson’s research focuses on the role of marketing and entrepreneurship in emerging markets. In particular, he focuses on solutions that can enhance the productivity and performance of entrepreneurs running small firms or early-stage ventures. Most of Steve’s work uses randomized controlled field experiments to not only examine what works in stimulating small business growth (e.g., interventions ranging from marketing skills and virtual coaching to marketing analytics and online marketplaces), but also to uncover how and why these changes occur. Steve received a PhD from the London Business School, a Masters in Economics from the University of Minnesota, an MBA from Queen’s University, and a BCom from the University of Victoria.
Assistant Professor of Marketing
Stanford Graduate School of Business