The Daily Star Op-Ed on Changing Behavior to NORMalize Mask Use

Bangladesh's The Daily Star features an op-ed with Mushfiq Mobarak and Asif Saleh on IPA's work in Bangladesh to NORMalize mask-wearing through No-cost free masks distribution door-to-door, Offering information on mask-wearing via video and brochures, Reinforcement in-person and in public, and Modelling and endorsement by trusted leaders. They describe how the NORM model works and ongoing efforts to scale up the approach.