(Editor's note: The title of this post has been updated.)
IPA pursues many strategies to move evidence to policy impact, but one that engenders particularly meaningful partnerships is to work from within governments, whether through embedding staff within government offices or facilitating the institutionalization of an “evidence unit” within a ministry. For example:
Next month, a new and improved contraceptive product will be marketed to urban, young adults with some disposable income, using billboards, Facebook, and WhatsApp messages. These millennials are living in Lusaka, Zambia, and right alongside this marketing campaign will be a group of health researchers who know that making a new product available doesn’t mean it’ll actually get used. The product is the Maximum Diva Women’s Condom, a new and improved female condom, with a better design, in a sleek new package and at a slightly higher price point.
