In April 2020, the Ministry of Digital Economy and Digital Transformation (MENTD) of Togo launched the Novissi cash transfer scheme. An unconditional cash transfer (UCT) to assist informal workers whose livelihoods have been upended by the coronavirus pandemic, Novissi is a fully digital social assistance program. As of March 2021, Novissi has reached 819, 972 beneficiaries and disbursed approximately US$23.9 million (13,308,224,040 FCFA). This case study details the design process for the program, and its implementation during the coronavirus pandemic, which can interest leaders of social assistance programs in other contexts. It also highlights lessons learned on the use of mobile money to support fully digital social assistance.
Personal initiative training is a promising way to increase entrepreneurial personal initiative, which is a key behavior for successful entrepreneurship. Although personal initiative training has been shown to promote personal initiative, little is known about how this proactive behavior can be maintained over time and what the consequences are. The training transfer literature suggests that training effects usually decline with time. It is not clear, however, which factors contribute to personal initiative maintenance and which benefits go along with it. In a randomized controlled field experiment with 912 microentrepreneurs in Lomé, Togo, we investigate the influence of need for cognition—a cognitive factor driving proactive behavior—on personal initiative maintenance after training. In addition, we examine the effect of need for cognition on the well‐being consequences of personal initiative maintenance. We show that people high in need for cognition tend to maintain posttraining personal initiative longer than those low in need for cognition. However, contrary to our predictions, need for cognition has no effect on the level of well‐being that results from personal initiative maintenance. Our findings contribute to a better understanding of personal initiative and its maintenance and could be used to increase training effectiveness.