In partnership with Grameen Foundation's AppLab, Google, Google.org, and MTN, IPA is examining the impact of a newly launched SMS-based health service. The service allows users to request reproductive and sexual health advice via SMS, as well as to query a directory of local clinics. The research project seeks to test the impact of the service on 1) knowledge of sexual and reproductive health, and 2) related behavior, both self-reported and observed (risky behavior, clinic visits, seeking preventive health services).
The service is available to the whole population; the treatment takes the form of marketing in a random selection of trading centers.
