The Challenge: Although investments in agriculture, like fertilizer, have high returns, farmers don't seem to be making them
In sub-Saharan Africa, 50% of the population lives on less than $1 a day, and many rely on agriculture as a principal source of livelihood. At the subsistence level, however, farmers are barely producing enough to feed their families. In this region, agriculture yields remain low and stagnant.
Karlan and Appel combine behavioral economics with worldwide field research that takes them into villages across Africa, India, South America, and the Philippines, where economic theory collides with real life.