June 02, 2016
Lusaka, Zambia

This seminar addressed the "last-mile" problem of uptake in health: products and services are available, people are aware of their effectiveness, and yet uptake remains low. Rachel Levenson of IPA-Zambia presented evidence from research on innovations based on behavioral economics and behavior-centered designs that address behavior change working with emotions, non-monetary incentives, and social and status pressure to trigger shift in behavior and norms.

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IPA Child Nutrition Project Brief293.91 KB